Educational institutions must market themselves and exceed their competitors just like any business. How can you cut through the noise to highlight your stellar faculty, students, and programs? Want to book your engagement and build and effective online presence? Check out our top marketing tips below!
Target What Your Students Are Looking For
Directly address key pain points and goals of what potential students need from an educational program. You don’t only want students to know your program exists. You also want them to know how successful they can become after your program. It is important to understand the specifics of your potential students, who will be excited to hear about the diversity of your coursework and the breadth of your resources. Additionally, by determining your ideal student profiles, you can focus your marketing to yield more effective marketing outcomes.
Consider Your Message & Language
Wording your explainer videos and marketing materials can make or break your audience’s first impressions of your educational institution. The initial tone your marketing sets can influence how a viewer can anticipate interacting with your faculty. So, by balancing approachability and getting straight to the point, you can hook your audience and show you have a solution to their needs.
Utilize Animated Videos in Your Marketing
If a picture is worth a thousand words, imagine how valuable a video is! Now more than ever, people prefer to watch videos to learn, as well as watch supplemental video material to accompany written information. Video marketing can make showing off your school’s personality extremely straightforward and immersive. A creatively animated campus tour full of faculty and students can also engage your audience on a personal level and depict intangible elements of your programs and values.
Animated explainer videos have gained increasing popularity in educational fields of all levels. Whether you’re introducing a unique preschool program or diving into the complexities of a large university, explainer videos retain audience attention and motivate viewers to continue watching and learning more.
Our approach at Explainly has led us to work with clients, including the University of San Francisco, the University of Maryland, Stanford University, Grant Associates, NovoEd, YouScience, Johns Hopkins’ Bloomberg School of Public Health, Nova Southeastern University, and many more.
Below, we have a highlight reel including a few of our team’s favorite educational explainer videos. Take a look and be inspired!
Explainly’s Educational Video Reel
Ready to learn more? Book a video consultation call at www.explainly.com.