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Toast x Google Case Study

OVERVIEW

Our variety of on-brand styles for Toast x Google and numerous other videos were created to match their evolving visual guidelines for different verticals.

If you’ve been to a coffee shop, restaurant, bar, or really any other food establishment in the last 5 years, you’ve most likely encountered Toast—a full-scope restaurant hardware, software, and marketing services company. Toast came to us in search of demo videos for several new products to be used by their sales team. The videos needed to be compelling and engaging while also sticking to Toast’s hyper-specific brand/design guidelines. When considering mixed media videos, we made sure to collect footage to complement Toast’s breadth of products.

Production of the Toast Series

Our first few videos produced together have been used to convert leads and add to the rapidly growing roster of restaurants using Toast—but since then, our series has expanded even further to match Toast’s evolving brand guidelines and new collaborations with Google. Our ongoing partnership has yielded a fun, graphic series that was obsessively perfected and designed to appeal to

Breadth of Unified Illustrated Storyboard Styles
Branding

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GREAT PEOPLE MAKE
GREAT VIDEOS

Our mission is to help our clients uncover the essence of their brand story to drive sales, influence decisions, and promote understanding.

We will always search for the best way to give our clients a great experience. We will continue to learn about every industry, in order to offer innovative, high quality products with premium value.

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