Marketing Stats that prove the Value of a Video

Marketing Stats that prove the Value of a Video

What’s the value of a video? I get asked some variation of this question all of the time on sales calls. While I’m more than happy to talk anyone’s ear off about how video is evolving as the best tool for engaging an audience, numbers can speak louder than words. So, by popular demand, we decided to put together a consolidated (yet concise) resource for anything from video marketing statistics to higher-level video industry statistics.

Before we dive into the numbers

There’s one important caveat that no “social media video statistics 2019” blog posts talk about but is very important for anyone getting into video to understand: there are good videos and there are bad videos. While 87% of marketing professionals use video as a marketing tool, only 51% of marketing professionals worldwide name video as the type of content with the best ROI. Yes, that ROI stat is actually a pretty solid number but the point I’m trying to make is that, in order to make a video valuable, you need to make an amazing video and you need to use it right. This comes in the form of establishing goals, identifying key branding guidelines for the video to align with, and investing some money in purchasing a successful video.

I set myself up for it so I have to take the time for the shameless plug: if you want to learn more about what goes into making a successful video, don’t hesitate to reach out to the Explainly team. We’re experts in video marketing and regardless of if you’re ready to invest in a video for yourself, we’re happy to talk you through some things to consider when jumping into the industry. Oh, and if you’d like to learn more about video marketing, check out The Ultimate Online Video Marketing Guide.

Alright, let’s get into the reason you’re here: video marketing stats. First things first, let’s follow the cash. Will you make your money back?

The ROI of Video Marketing

51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
Video on a landing page can increase conversions by 80% or more.
73% of B2B marketers say video positively impacts their ROI.
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
Including a video on your landing page can boost your conversion rate by up to 80%.
The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.

Now that we’re all on the same page about the ROI of videos, let’s back up. We’ll get more into online video growth statistics and how other businesses are using video but, first, we need to understand some higher-level, online video viewing statistics.

Videos Online

85% of the US internet audience watches videos online.
More than 500 million hours of videos are watched on YouTube each day.
One-third of online activity is spent watching video.
Social video generates 1200% more shares than text and image content combined. Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017.
33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.
73% of business videos in 2018 were less than 2 minutes long.
45% of people watch more than an hour of Facebook or YouTube videos a week.
The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
Over 500 million (half a BILLION) people are watching video on Facebook every day.
92% of mobile video viewers share videos with others.
Videos up to 2 minutes long get the most engagement.
85% of Facebook videos are watched without sound.
87% of business-related video views take place on desktop or laptop computers.
85% of all internet users in the United States watched online video content monthly on any of their devices.
Video campaigns on LinkedIn have 50% view rates.
50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator.

Okay, so it’s clear that people are watching videos online but that leads us to our next question: is anyone else using video? One of the best ways to research the success of video marketing is to see how other businesses are using video.

Are other businesses using video marketing?

97% of marketers say video has helped users gain a better understanding of their products and services.
87% of online marketers use video content.
83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget.
85% of companies are using some form of video analytics.
81% of businesses use video as a marketing tool — up from 63% over the last year.
25% of companies publish videos every week.

On the other hand, maybe it’s more important to know how your customers interact with video or if they care in the first place. If your customers don’t care, why should you?

What do your customers think?

72% of customers would rather learn about a product or service by way of video.
The average user spends 88% more time on a website with video.
8 out of 10 people have purchased a piece of software or app after watching a branded video.
59% of executives say they would rather watch a video than read text.
Nearly 50% of internet users look for videos related to a product or service before visiting a store.
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
6 out of 10 people would rather watch online videos than television.
Mobile video consumption rises by 100% every year.
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
54% of consumers want to see more video content from a brand or business they support.
64% of consumers make a purchase after watching branded social videos.

Let’s dive even deeper into some specific video marketing statistics. If you don’t have much experience in digital marketing, these stats might feel a bit more complex. For those who understand all of the video and digital marketing terminology, this should be an awesome resource for understanding some more about the potential opportunities for success using video in your digital marketing strategy.

Benefits of Video Marketing

Video marketers get 66% more qualified leads per year.
Video drives a 157% increase in organic traffic from SERPs.
Video increases organic search traffic on a website by 157%.
93% of marketers say they’ve landed a new customer thanks to a video on social media.
Adding video to your emails can increase click rates by 300%.
Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
A website is 53 times more likely to reach the front page of Google if it includes video.
46% of users act after viewing an ad.
An initial email with a video receives an increase click-through rate by 96%.
Video attracts two to three times as many monthly visitors.
Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
Combining video with full-page ads boosts engagement by 22%.
Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
On average, people spend 2.6x more time on pages with video than without.

For those of you still here, let’s take a deep breath together – that was a lot of numbers.

via GIPHY

Maybe we should have a stats video instead. If you’d be interested in us developing a video version of this resource, let us know. If there’s enough demand, we’ll make it happen. Regardless, I hope this post has helped you understand the value of a video. Like I mentioned at the beginning of this post, there is still an important distinction between successful videos and un-successful videos. At Explainly, we specialize in creating custom, 2D & 3D animated videos that are built with your goals in mind to make sure it succeeds.

Have more questions about video marketing and the value of a video? Even if you’re not interested in starting a project with us right now, let’s find a time to talk through the video industry in general or some ideas for how you can implement video in your organization.

8 minute read

April 9, 2020

Explainly x DriveSavers Case Study

August 15, 2025

Throughout the last 5 years, Explainly has collaborated with DriveSavers Data Recovery to create a wide range of animated and live-action promotional, explainer, and educational videos. What started as a handful of 2D animated explainers quickly grew into a robust, mixed-media library of over 30 videos. With so much sensitive information stored on our phones and laptops, it’s critical for DriveSavers to engage with distressed or at-risk customers in a thoughtful and trustworthy way. That’s where animation comes in. On both short and long-term production timelines, we have written, produced, and animated a wide DriveSavers pieces that stay unified with their brand while communicating complex themes with clarity and delicacy. DriveSavers Apple https://explainly.wistia.com/medias/nt95vjq98e One particularly unique early project was developed in collaboration with Apple, specifically for internal use by Apple employees. DriveSavers Data Recovery has been Apple Authorized for over 20 years, providing special discounts and benefits for Apple customers. They are the worldwide leader in data recovery services, offering the fastest, most reliable, and only certified secure data recovery services. Apple customers have the ability to request a data recovery quote via Genius Portal, share DriveSavers business cards with the team, and refer customers using a unique Apple code for special benefits. This video aimed to let Apple employees and users know that DriveSavers can recover from various types of data loss situations. This project stood out with its unique combination of fun, relatable 2D animated characters and real product imagery, striking a balance between approachability and authenticity. DriveSavers Tech Support https://explainly.wistia.com/medias/rd8uq7853u Our DriveSavers Tech Support series took things to the next level. This was a more ambitious and complex project, aimed at a broader audience with diverse use cases. With a combination of both 2D screencasts and 3D animation, tied together with our live action spokesperson Evan Schwartz, the series offered step-by-step educational content that was both engaging and easy to follow. Rather than beginning with traditional scripts, these videos began with screen recordings of the tutorial workflows. These screen recordings were used to build the flow of the animation, and to guide our updated voice over recordings. By staying true to DriveSavers’ brand voice and using stylized recreations of Mac, iOS, and Windows operating systems, we developed a clean, consistent visual identity that carried throughout the series. Whether you’re a Mac or PC user, DriveSavers worked out the most common issues faced by customers and collaborated with our team to make them easier to solve than ever. The simplicity and clarity of these tutorials was vital in making sure even less tech savvy viewers could follow along. In the final call-to-action, viewers are always directed to visit cswiki.drivesavers.com for more information about restoring data, and are encouraged to visit the website or call a provided phone number for further questions and support. DriveSavers Second Instructional Series https://explainly.wistia.com/medias/h4s6lgjc7l A few years later, DriveSavers once again called on Explainly and Evan Schwartz for a new batch of content. This time, our production process shifted even more toward live-action, supplemented with dynamic 2D and 3D overlays. These new videos tackled broader subjects like how to safely pack and ship devices, and what to expect during the assessment process. Additional DriveSavers One-Off Explainers https://explainly.wistia.com/medias/t7jad1ehwo In between these larger projects, we have also produced a wide variety of standalone pieces tailored to even more individual needs and use cases. From character-based 2D service overviews to highly technical case study animations, our library of DriveSavers content continues to grow. We even created a short, elevated introduction to play at the beginning of each iteration of their customer testimonial series! Reach out to Explainly for more information! Our long-term collaboration with DriveSavers Data Recovery showcases what’s possible when storytelling, animation, and technical precision come together. Whether it's simplifying a complex process or easing a stressful customer journey, the right video can make all the difference. Interested in creating something similar for your brand? Reach out to Explainly to learn how we can bring your story to life through animation and video.

The Making of Explainly’s Live Action Promotional Video

July 9, 2025

https://explainly.wistia.com/medias/0yx8i9kyr9 Ever wondered what goes into creating a compelling live-action promo video? We recently finished producing a new Explainly live action promotional video and are excited to finally debut it! So, here’s a deep dive into the making of our latest project. Phase 1: Pre-Production – Laying the Foundation Every successful project starts with strong pre-production. Through meticulous brainstorming, scripting, and storyboarding, we developed a cohesive, engaging, and funny story along with a clear action plan to bring it to life. Concept Development: In our brainstorming sessions we explored several scenarios of what we imagined the promotional video looking like. Many of our team members developed their own pitches for the video. One took place in a classroom, another in a news room, and another in an art gallery. Our final concept was in an art gallery that pulled creative aspects from the other pitches. The concept played off the familiar experience of standing in front of modern art and wondering what it means, but instead of abstract art, the confusing piece was a clunky software demo. Scriptwriting: After defining the concept, we moved into the scripting phase. Several iterations of the script were developed while we were moving through multiple rounds of feedback from essential stakeholders. Since the promotional video is only 90 seconds long, we needed to ensure that every word contributed to the overall narrative. Perhaps even more importantly, we ensured that comedic beats were woven into the script seamlessly to keep the mood and tone upbeat. The completed script became one of the most imperative assets during the next phases of production, as it is used to develop an exact budget, a storyboard, a prop list, cast list, and more. Storyboarding: Breaking down the script and visualizing the scenes beat by beat was essential. Our illustrator created detailed storyboards outlining camera angles, character movements, and scene transitions. This provided us a skeleton to work off of, so that other departments can identify what is needed from them for each scene. Casting: Finding the right talent to bring our characters to life was paramount. We held auditions to select actors who not only fit the roles but also understood our brand's essence. During this process, we were lucky enough to encounter Kate Hess. Kate completely embodied who we were looking for in an Explainly’s spokesperson; someone who was fun, upbeat, but professional at the same time. She even went the extra mile in her audition by including her own frame, showing us just how much she understood the character and the story. Location Scouting: Identifying suitable locations that aligned with our script and aesthetic vision was key. Fortunately, we were able to source a small art gallery in Los Angeles for filming. It has been home to several art installations in the past and was the perfect size for what we needed. And it had an easily accessible bathroom, which can prove harder than you think for some productions! Props: Our art department worked diligently to create sets and gather props that enhanced the visual storytelling and provided an authentic backdrop. Our creative producer hand painted the interactive frame with our Explainly spokesperson in it as well as the other pieces featured in the art gallery. Production Design and Costume: Our script featured a scene where the Explainly spokesperson steps into a frame and transforms from a researcher, writer, to creative producer. This required multiple costume changes and worlds to be created during the production phase in order to bring that sequence to life, which is actually only about 5 seconds of the whole video! Budgeting & Scheduling: A detailed budget and production schedule were created to ensure efficient resource allocation and timely completion of the project. Our budget was clear and concise, making sure to include an allocation for contingency, in case we needed to make any last minute purchases during the day of production (which we did). Phase 2: Production – Bringing the Vision to Life As the day of filming approaches, the butterflies start to flurry. However, much of our planning paid off during production. The crew was clear on what they needed to do the day of and we were off to the races! Lighting & Sound: We were fortunate enough to enter the location the night before to set up our lighting equipment, which made the day of filming that much smoother. This moved up our schedule and allowed us to start filming earlier than expected. Although we filmed next to a cafe that was playing music…yikes- we were able to capture clear enough sound to where it was not an issue. Filming: After a few rehearsals and blocking with the actors, we were ready to get the camera rolling! Multiple takes were filmed for each scene to ensure that we had multiple options to choose from during the editing phase. We often referred back to our storyboard in order to ensure that we were filming takes that would cut together smoothly during the editing process. Directing Talent: Luckily, our actors worked hard beforehand to memorize their lines and prepare their performance. We only had to provide minimal guidance and feedback to bring their best performances and ensure their reads were authentic and aligned with the Explainly brand. Phase 3: Post-Production – Polishing the Masterpiece Once filming wrapped, the extensive work of post-production began, transforming raw footage into a polished final product. Editing: Our editor meticulously reviewed hours of footage, selecting the best takes and seamlessly stitching them together to create a cohesive narrative flow. Place holders were used during this process for compositions that needed to be created in visual effects. Motion Graphics: Throughout certain parts of the video, we planned to have certain motion graphics to enhance our storytelling. During our planning in the pre-production phase, we identified scenes where we would need to create a keying grid so that our animators could insert a motion graphic during post production. Visual Effects: We also employed visual…

6 Use Cases for Explainer Videos That Maximize ROI

May 13, 2025

Video is one of the most powerful tools in your marketing arsenal. Whether you're launching a product, attending a trade show, or nurturing leads, explainer videos offer unmatched versatility. In this post, we’re diving into six creative use cases for explainer videos. Read more to discover how we’ve helped brands like CLEAR, Cupcake Vineyards, and Donne bring their ideas to life. https://explainly.wistia.com/medias/c2lnv9qi8e 1. Video Business Cards for Trade Shows One of the most memorable ways to stand out on the show floor? Video business cards. At Explainly, we offer a unique product where your explainer video is embedded directly onto a physical card. It’s like a birthday card, but with video and sound! Even more, it’s an attention-grabbing way to deliver your pitch and leave a lasting impression. These are especially effective for trade shows, B2B events, and direct mail campaigns. 2. Social Media Cuts Explainer videos are not one-and-done. We offer social media cuts that adapt your full-length explainer into bite-sized, platform-optimized versions. Whether you're aiming to drive clicks, boost shares, or build brand awareness, these edits make it easy to repurpose your content across Instagram, LinkedIn, TikTok, or Facebook. 3. Experiential Exhibits at Events Looking to wow attendees with immersive, animated experiences? That’s what we did with CLEAR at HLTH 2024. We designed a series of interconnected animations that played across ten large screens lining an entire hallway. Each panel connected visually and thematically, guiding attendees through CLEAR’s story as they walked past. We animated their signature “dot motif” to travel seamlessly down the hallway, drawing eyes and reinforcing brand identity. Using assets from another in-progress video, we built a consistent visual style without starting from scratch. Attendees stopped, watched, and engaged, turning a hallway into a powerful storytelling opportunity. We also created event visuals for Donne for their app launch. We took a similar approach during their launch event using video projections on blank walls. These projections transformed the space, surrounding attendees with animated visuals that extended the brand’s narrative. In both cases, we used explainer video content to create emotional, memorable brand moments beyond the screen. 4. Landing Page Conversions Your landing page is often the first impression. Make it count with a clear, compelling explainer video. Explainer videos simplify complex ideas, helping visitors understand your product without reading blocks of text. We focus on pacing, tone, and storytelling to keep attention and drive viewers toward your call to action. A well-placed explainer video can boost conversions by showing, not just telling, what makes your brand unique. 5. Marketing Email That Get Clicks Including explainer videos in your email campaigns can dramatically boost engagement. Whether it’s for lead nurturing, product launches, or campaign announcements, embedding a video adds value while keeping your message concise. It’s a small change that can make a big difference in email performance and viewer trust. 6. Interactive Campaigns For Cupcake Vineyards’ Summer of Joy Sweepstakes, we created over 10 minutes of animated content as part of an interactive mobile experience. Customers scanned a QR code under the bottle cap and were launched into a playful throwback through the decades. With brand consistency, ADA compliance, and engaging micro-animations, this was a prime example of explainer videos for consumer marketing and how animation can powerfully drive user engagement. Ready to Create a Video with Real Impact Whether you’re building a new brand presence, enhancing an exhibit, or optimizing a landing page, there’s an explainer video for that. There are countless use cases for explainer videos that drive engagement and clarify your message across platforms. If you're looking to maximize the value of video across multiple channels, let's talk. Head over to Explainly.com and book a call today.

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SERVICE

OFFERINGS

ADD-ON SOLUTIONS

Who We Are

Results

Partner With Us

SOLUTIONS FOR ANY INDUSTRY

VIDEO USE CASES FOR ANY COMPANY

Marketing Stats that prove the Value of a Video

Before we dive into the numbers

The ROI of Video Marketing

Videos Online

Are other businesses using video marketing?

What do your customers think?

Benefits of Video Marketing

Book a meeting with a member of our team to learn more and get a quote today!

Get Quote

Book a meeting with a member of our team
to learn more and get a quote today!