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What’s the value of a video? I get asked some variation of this question all of the time on sales calls. While I’m more than happy to talk anyone’s ear off about how video is evolving as the best tool for engaging an audience, numbers can speak louder than words. So, by popular demand, we decided to put together a consolidated (yet concise) resource for anything from video marketing statistics to higher-level video industry statistics.

Before we dive into the numbers

There’s one important caveat that no “social media video statistics 2019” blog posts talk about but is very important for anyone getting into video to understand: there are good videos and there are bad videos. While 87% of marketing professionals use video as a marketing tool, only 51% of marketing professionals worldwide name video as the type of content with the best ROI. Yes, that ROI stat is actually a pretty solid number but the point I’m trying to make is that, in order to make a video valuable, you need to make an amazing video and you need to use it right. This comes in the form of establishing goals, identifying key branding guidelines for the video to align with, and investing some money in purchasing a successful video.

I set myself up for it so I have to take the time for the shameless plug: if you want to learn more about what goes into making a successful video, don’t hesitate to reach out to the Explainly team. We’re experts in video marketing and regardless of if you’re ready to invest in a video for yourself, we’re happy to talk you through some things to consider when jumping into the industry. Oh, and if you’d like to learn more about video marketing, check out The Ultimate Online Video Marketing Guide.

Alright, let’s get into the reason you’re here: video marketing stats. First things first, let’s follow the cash. Will you make your money back?

The ROI of Video Marketing

Now that we’re all on the same page about the ROI of videos, let’s back up. We’ll get more into online video growth statistics and how other businesses are using video but, first, we need to understand some higher-level, online video viewing statistics.

Videos Online

Okay, so it’s clear that people are watching videos online but that leads us to our next question: is anyone else using video? One of the best ways to research the success of video marketing is to see how other businesses are using video.

Are other businesses using video marketing?

On the other hand, maybe it’s more important to know how your customers interact with video or if they care in the first place. If your customers don’t care, why should you?

What do your customers think?

Let’s dive even deeper into some specific video marketing statistics. If you don’t have much experience in digital marketing, these stats might feel a bit more complex. For those who understand all of the video and digital marketing terminology, this should be an awesome resource for understanding some more about the potential opportunities for success using video in your digital marketing strategy.

Benefits of Video Marketing

For those of you still here, let’s take a deep breath together – that was a lot of numbers.

via GIPHY

Maybe we should have a stats video instead. If you’d be interested in us developing a video version of this resource, let us know. If there’s enough demand, we’ll make it happen. Regardless, I hope this post has helped you understand the value of a video. Like I mentioned at the beginning of this post, there is still an important distinction between successful videos and un-successful videos. At Explainly, we specialize in creating custom, 2D & 3D animated videos that are built with your goals in mind to make sure it succeeds.

Have more questions about video marketing and the value of a video? Even if you’re not interested in starting a project with us right now, let’s find a time to talk through the video industry in general or some ideas for how you can implement video in your organization.


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