An animated video was the last piece missing from DomesticShelters.org’s communication strategy. They collaborated with Explainly to create an Explainer video that showcased the breadth of their services. Because of the sensitive subject matter, Explainly made sure to do ample research on the right terms and language while writing the script. We also made sure to include characters from multiple backgrounds to communicate that domestic violence can affect anyone regardless of age, race, or gender. The result was a beautiful video with a strong message for Domestic Shelters.org’s marketing mix.