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Cupcake Vineyards

Our Cupcake Vineyards: Joy Through the Decades campaign was one of the largest, most joyful projects Explainly has tackled yet! We partnered with our client to write, design, and animate more than 10 minutes of fun, nostalgic, elevated animation to promote Cupcake’s Summer lineup of wines. Customers at major retailers, super markets, and corner stores across the US can buy a bottle of Cupcake Vineyards wine, scan the QR code under the cap, and partake in an exciting, eye-catching interactive animated throw-back through the decades. Out of 200+ animated pieces, you can check out this selection of our favorite ones in this video!

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