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BlueSteps is the exclusive Career Management Service of The Association of Executive Search Consultants (AESC). By helping professionals assess career strengths and weaknesses, develop an effective strategy to achieve planned career growth, and motivate you to find breakthroughs along the way, BlueSteps helps global executives become better candidates and stronger leaders. In order to educate their target audience to drive conversions, we worked with BlueSteps to break down a current executive’s problems to develop an engaging explainer video that both spoke to their voice and created a sense of necessity.

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