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myQ Chamberlain Case Study

OVERVIEW

Chamberlain came to Explainly to highlight its vast ecosystem of myQ home security devices, LiftMaster products, and variety of real-life use cases with a series of 3 videos, just in time for Amazon’s Prime Day sales.

We worked with the 3D models of the devices and interlaced them within a fun 2D illustration style to capture their convenience and integration capabilities.

After creating shorter cuts of all videos, each in various sizes and with different call-to-action approaches, Chamberlain used and tested them throughout their nationwide broadcast marketing channels.

Inspirational Mood Board & Existing
BrandingInspirational Mood Board & Existing Branding

myQ Ecosystem

We worked with the 3D models of the devices and interlaced them within a fun 2D illustration style to capture their convenience and integration capabilities

Statistics gathered on the performance of our first overview video together helped inform our approach and refine the art style of the next two videos. Together with their team, we were able to fast-track the video so it would be ready in time for the sale they were aiming to target.

myQ Garage

Chamberlain partnered with Explainly to showcase myQ devices in 3 videos, using 3D models in a 2D style. Short cuts were made for marketing. This is the 2nd video.

myQ App

Chamberlain teamed up with Explainly to showcase myQ devices in 3 videos, using 3D models in a 2D style. This is the 3rd video.

Character Design & Look Development

Sketched Storyboard Progressing into Illustrations

Initial Compositions & Final Frames

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The Explainly team

GREAT PEOPLE MAKE GREAT VIDEOS

Our mission is to help our clients uncover the essence of their brand story to drive sales, influence decisions, and promote understanding.

We will always search for the best way to give our clients a great experience. We will continue to learn about every industry, in order to offer innovative, high quality products with premium value.

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