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The Value of a Video

What’s the value of a video? We get asked some variation of this question all of the time on sales calls. While we’re more than happy to talk anyone’s ear off about how video is evolving as the best tool for engaging an audience, numbers can speak louder than words. So, by popular demand, we’ve decided to put together a consolidated (yet concise) resource for anything from video marketing statistics to higher-level video industry statistics.

The Value of a Video

Customer Service in Video Production

Customer service is extremely important when clients are vetting which agency they want to partner with. At Explainly, we provide all of our clients with ‘white glove’ customer service. Meaning that we work in tandem with them to become an extension of their team, whether it be marketing or internal communications. All our project managers are equipped with the tools to provide seamless project management service to every client, even down to tailoring our communication styles to meet our clients’ preferences.

3 Tips to Utilize Animation Source Files

All digitally animated videos are created in softwares like Adobe After Effects, Adobe Animate, or ToonBoom Harmony. But no matter the software, there is a series of data, drawings, and files that make up every project. These networks of interconnected data, known as source files, collect files, working files, or art files, can enable edits or tweaks for years beyond a project’s completion. Wondering how you can utilize your animation source files? Here are three main steps to better understand your project files!

How to Color Correct a Video

Whether you’re filming on your phone or on a DSLR, no camera can fully capture colors like our eyes do. Tweaking and refining colors in post-production is vital to enhancing any video. Major live action and animated film productions even have colorists. These colorists ensure that a film’s colors and final look are reflecting the tone of the overall feeling and tone of the film’s story.

Explainer Video: Definition, History, Process & Implementation

Explainer videos are short-form animations used for training, marketing, or sales purposes. Companies produce explainers to clearly and concisely present a company's product, service, idea, or concept. What Makes a Good Explainer Video When It comes to making a successful explainer video, you’re looking for a few common qualities:  Is it short Is it clear Is it visually engaging Is it targeted to a specific audience Where We Started By many accounts, the advent of the “explainer Video'' goes back all the way to 2007, two years after YouTube was founded, and the credit often goes to UPS with their simple live-action + whiteboard videos. These delightful videos are certainly worth the watch, complete with humorous quips, and backed by the Postal Service’s Such Great Heights track. But most importantly, they were well-written, understandable, and short. They are also cited as the start of the whiteboard video. Whiteboard videos show a person physically drawing an illustrated story using a whiteboard and marker. The animations frequently are aided with voice over to explain a topic. An early example of a true whiteboard video was created by RSA Animate in 2010. Companies used whiteboard videos as a template for ads for about a decade and still produce them today. However, nowadays, many industry professionals view these as a less desirable and dated option.  Which is why explainer videos started out as simple animated videos that reflected the whiteboard style but eventually increased in elegance and quality. Now, companies are making increasingly informative and attractive 2D animation, 3D animation, and mixed media explainers. How We Got Here Corporations were already producing videos before the introduction of YouTube. So, if we want to be honest about the history of explainer videos, then we’ll need to pay some credit to industrial videos. These videos all target a specific industry with the goal of educating the audience on a topic related to the company producing the video.  The National Film Preservation Foundation has partnered with the Library of Congress and the Internet Archive to curate a list of 159 examples of these historic gems, many of which use animation in conjunction with live action footage, as seen in this example created by American Telephone & Telegraph Co. Production Co. This example shows a visually interesting concept that matches what the audience needs. However, it’s lengthy and requires a certain amount of determination for the viewer to get through.  Some famous examples are military training videos created by Disney in cooperation with the government of Canada and the US. Here is an early example from 1928 but there are a lot of interesting videos to watch. One that includes Hitler getting blown up and sent to Hell while also explaining how to operate an anti-tank rifle. This explainer video is visually engaging and informative and definitely keeps the audience in mind. However, the video's length is substantial and would probably lose engagement if released today. Where We’re At Companies continued to create these videos throughout the twentieth century, until the line between industrials and commercials faded. Which brings us to today where we have commercial videos that are truly an advertisement or an explainer video that can be used as an advertisement, as seen in this animated video made by Pfizer. However, Explainer videos are typically created for non-broadcast use as seen in this example made by Uber Eats, which meets all the qualifications of being short, clear, visually engaging, and targeted to a specific audience.  Process of Making an Explainer Video Before beginning production on a 2D, 3D, or mixed media explainer video, there are a few things to remember. Every project starts with comprehensive research, which should include an understanding of what the video should achieve for the organization, how the target audience should respond, as well as an analysis of the competitive landscape.  The organization will brief the creative agency with a questionnaire followed by a thorough kickoff conversation to demonstrate the creative team's understanding of the story, goals, and target audience of the project. It also allows the company to be brought up to speed on all the details of the production process, which typically takes eight weeks to complete.  Pre-Production The script is the foundation for a successful video. Regardless of engagement, if your video is unclear or not well researched, then your video won't convert your audience. It’s good to write multiple drafts that approach the story with a variety of narrative perspectives. Here is a common outline to get you started:  Grab attention/introduce the problem Further define problem/explain how the status quo is solving the problem incorrectly Introduce solution/company/service Distill and summarize the solution/service How it Works  Express unique/important value adds Plainly re-iterate/summarize Happy ending/resolution  CTA But scripts can come in all shapes and sizes. The outline above is a jumping off point to ensure you understand the basics. Some of the best videos break out of this format. Other options include telling the story with a use case example, using a simple analogy, or skipping the voice over altogether, relying on the visuals alone.  Once the script is complete, you’ll get an initial sketch storyboard, which will consist of line drawings, stock photography or video footage. We'll also fully design a few key frames into test style frames. This will preview what the rest of the visuals will look like and give you an opportunity to revise aspects beforehand.  While the production team develops the sketch storyboards, voice over auditions should go out and narrowed down to a narrow list of 5 - 10 options. Any direction can be provided to the top choice and then the artist will record one or several takes for any final notes regarding emphasis, pronunciation, tone, or pacing.  Combining the illustrated storyboard, the final voice-over recording, and music choices in a video animatic allows for visualizing the graphics and pacing of the video. All of these steps provide ample opportunity for feedback so that production goes as smoothly as possible and the final…

Creating Videos for Different Uses & Industries

The world is confusing, and sometimes, we need someone to explain it to us. To set yourself apart, there are a number of incredibly effective, versatile ways to educate and expand your audience with animated videos. In fact, nearly 90% of modern marketing professionals use video - and gorgeous animation made custom for your brand is a foolproof way to stand out. At Explainly, we live and breathe animation! 2D, 3D, live-action, stop motion, and mixed media animation can be used in movies, television, advertisements, video games, software experiences, e-commerce, short films, fine art, websites, and more. The possibilities are endless! So if you’re looking to learn more or planning to create a video, our tips below are a must-read. Creating Different Types of Videos: In today's media environment, constant stimulation through smartphones and social media exposes viewers, resulting in shorter attention spans than ever. Very few people have the patience to sit through a ten-minute video. In fact, retention data shows a drastic drop-off after just two minutes. With that said, 68% of people are willing to sit through a video if it lasts 60 seconds or less. Short videos are also going to do better with engagement on social media than long-form content. Explainer Videos: Explainer Videos are short, concise videos under 90 seconds that get their message across quickly and are proven to grab viewers' attention effectively. Whether a snappy explainer video lives on your website, YouTube channel, Vimeo page, or is linked to customers via email or social media, the key goal is to show what makes you great clearly and quickly, while compelling them to book a call or demo with you after watching. YouTube ads: Youtube ads are viewed constantly by the 30 million people who use YouTube every single day. Using YouTube ads to promote your business is attractive… but it can also be an intimidating task to undertake. You shouldn’t neglect this important marketing tool, but you do need to know how to use YouTube video ads successfully. The targeting capabilities of YouTube ads even allow you to drill down deep to capture your target market fully. Social Media: When it comes to social media content and videos that live on TikTok, Instagram, Snapchat, Twitter, and Facebook - shorter is almost always better. LinkedIn alone is used by 875 million professionals in over 200 countries worldwide. It is truly an untapped resource for many brand’s marketing departments. Content to create for your LinkedIn or other social pages could include videos on company news, new product launches, event promotion and recaps, industry insights, case studies, or community outreach to name a few. Consistency and frequency of posts is also massively necessary if you’re trying to build a social presence. To achieve the best social success, respect your audience’s time and jump into your messaging right from the start. Long form content: Long form content typically lies further along into your sales funnel, and provides the opportunity to give your audience a more detailed explanation about your products or services. With your viewers much closer to making a purchase, these nitty-gritty details are more beneficial than they might be in a traditional introductory explainer video. Testimonial: Testimonial interviews are one of the most effective forms of modern marketing. While they have been used promotionally for decades, they are proven to be trusted today by 88% of customers. By giving a glimpse behind an advertisement through testimonials and peer recommendations, your content becomes even more convincing. First determine the big-picture goal of a testimonial. Then consider the storyline of the testimonial. Other important elements are statistics or KPIs, b-roll, and motion graphics to enhance the video. Writing Videos for Different Industries:  The needs of professionals and companies working in different industries each have unique, complex needs. Explainly’s expertise in explaining, advertising, and promoting within these industries is vast! Healthcare: For example, healthcare marketing specifically requires a careful approach. Companies marketing within the medical industry must balance science, technology, and credibility with empathy, humanity, and sensitivity. Your goal is to demonstrate understanding of the audience's needs and precisely articulate how you can meet them. Consider delivering a well-rounded story by showing both the perspective of the patient and the doctor. Our flexible demeanor aims to captivate, educate, comfort, and build trust in our audiences - which has led us to work with clients including McKesson, Johns Hopkins, AARP, VeryWell Health, Elite Medical Staffing, Lallemand, Precision for Medicine, ACLA, and many more. Software: Similarly, the software, technology, and cybersecurity industries are extremely high in demand, so it is key to convey your technical solutions that customers might not understand in a fashion that is palatable, empathetic, and educational - as Explainly has achieved in our projects with major players including AWS Slalom, Uber, Toast, Repsly, Vantiq, and Avast. Wording in your explainer videos and marketing materials can make or break your audience’s very first impressions of your company. The initial tone your marketing sets can influence how a viewer can anticipate interacting with your team and software. So, by maintaining a balance between approachability and getting straight to the point, you can hook your audience and show you have a solution to their needs. Education: In educational marketing, it’s equally important to address the key pain points and goals of what potential students need from an educational program. You want students to know your program exists. You also want them to know how successful they can become through and after your program. By determining your ideal student profiles, you can focus your marketing to yield more effective marketing outcomes. Non-Profits: Non-profit organizations can communicate the impact of their work to donors through explainer videos. Videos raise awareness of your organization, inform the donors about plans for the next year, and show exactly how their donations are used - making supporters feel in-the-loop and part of the team. The best time to unveil your brand new explainer video can be at a conference, digital event, on your website homepage,…

Explainer Videos for the Educational Industry

Educational institutions must market themselves and exceed their competitors just like any business. How can you cut through the noise to highlight your stellar faculty, students, and programs? Want to book your engagement and build and effective online presence? Check out our top marketing tips below!  Target What Your Students Are Looking For Directly address key pain points and goals of what potential students need from an educational program. You don’t only want students to know your program exists. You also want them to know how successful they can become after your program. It is important to understand the specifics of your potential students, who will be excited to hear about the diversity of your coursework and the breadth of your resources. Additionally, by determining your ideal student profiles, you can focus your marketing to yield more effective marketing outcomes. Consider Your Message & Language Wording your explainer videos and marketing materials can make or break your audience’s first impressions of your educational institution. The initial tone your marketing sets can influence how a viewer can anticipate interacting with your faculty. So, by balancing approachability and getting straight to the point, you can hook your audience and show you have a solution to their needs. Utilize Animated Videos in Your Marketing If a picture is worth a thousand words, imagine how valuable a video is! Now more than ever, people prefer to watch videos to learn, as well as watch supplemental video material to accompany written information. Video marketing can make showing off your school’s personality extremely straightforward and immersive. A creatively animated campus tour full of faculty and students can also engage your audience on a personal level and depict intangible elements of your programs and values. Animated explainer videos have gained increasing popularity in educational fields of all levels. Whether you’re introducing a unique preschool program or diving into the complexities of a large university, explainer videos retain audience attention and motivate viewers to continue watching and learning more. Our approach at Explainly has led us to work with clients, including the University of San Francisco, the University of Maryland, Stanford University, Grant Associates, NovoEd, YouScience, Johns Hopkins' Bloomberg School of Public Health, Nova Southeastern University, and many more. Below, we have a highlight reel including a few of our team's favorite educational explainer videos. Take a look and be inspired! Explainly's Educational Video Reel Ready to learn more? Book a video consultation call at www.explainly.com.

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