A Guide to Effectively Localize Your Videos

A Guide to Effectively Localize Your Videos

In today’s interconnected world, video content has become a powerful tool for businesses, educators, and creators to connect with audiences around the globe. However, to truly resonate with diverse audiences, simply translating the language is often not enough. Enter localization, a process that goes beyond mere translation to adapt content to specific cultures, languages, and regions. In this guide, we’ll delve into the intricacies of video localization and provide tips for effectively reaching international audiences.

Despite what some may think, localization is more than just running a script through google translate. There are many factors to consider when deciding how you’d like to convert your video to fit a new target audience.

Because localization comes with a degree of complexity, we decided to write up a brief overview to break down some of the intricacies. Explainly translates a lot of videos for different markets and companies. If you’re interested in getting one of your videos translated, reach out to us to create a custom quote.

Translation vs Transcreation

The first step in video localization is deciding the type of translation you need:

1. 1. Localization Testing: Conduct thorough testing with focus groups or native speakers to ensure that the localized content meets quality standards and resonates with the target audience.
1. 1. Plan Ahead: Incorporate localization considerations into your video production process from the outset to streamline the process and minimize costs.
1. 1. Work with Professionals: Partner with experienced translators, voiceover artists, and localization experts who understand the nuances of the target language and culture.
1. 1. Maintain Brand Consistency: While adapting content for different markets, ensure that your brand identity and messaging remain consistent across all versions.
1. 1. Stay Agile: Be prepared to iterate and make adjustments based on feedback from localized audiences to continuously improve the effectiveness of your localization efforts.
1. Monitor Performance: Track key performance indicators such as engagement metrics, conversion rates, and audience feedback to evaluate the impact of your localized content and inform future localization strategies.

Conclusion

In an increasingly globalized world, effective video localization is essential for businesses and creators looking to connect with diverse audiences. By understanding the nuances of language, culture, and regional preferences, and implementing these best practices, you can create compelling video content that resonates with viewers around the globe. Embrace the power of localization to unlock new opportunities and establish meaningful connections with international audiences. Contact us at explainly.com to learn more!

1. 1. Expanded Reach: By localizing your videos, you can reach audiences in different regions who may prefer content in their native language or dialect.
1. 1. Cultural Relevance: Localization ensures that your content resonates with diverse audiences by addressing cultural sensitivities, references, and preferences.
1. Enhanced Engagement: When viewers feel that content speaks directly to them, they are more likely to engage with it, leading to increased retention and brand loyalty.

Quality Localization Best Practices

Some additional tips to keep in mind as you plan your localization project:

1. 1. Localization Testing: Conduct thorough testing with focus groups or native speakers to ensure that the localized content meets quality standards and resonates with the target audience.
1. 1. Plan Ahead: Incorporate localization considerations into your video production process from the outset to streamline the process and minimize costs.
1. 1. Work with Professionals: Partner with experienced translators, voiceover artists, and localization experts who understand the nuances of the target language and culture.
1. 1. Maintain Brand Consistency: While adapting content for different markets, ensure that your brand identity and messaging remain consistent across all versions.
1. 1. Stay Agile: Be prepared to iterate and make adjustments based on feedback from localized audiences to continuously improve the effectiveness of your localization efforts.
1. Monitor Performance: Track key performance indicators such as engagement metrics, conversion rates, and audience feedback to evaluate the impact of your localized content and inform future localization strategies.

Conclusion

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1. 1. Subtitles and Captions: The most cost-effective option, translating subtitles requires minimal video editing.
1. 1. Voiceover Localization: This involves translating the script and recording voiceovers in the target language. Some languages, such as German and Japanese, take longer to express ideas than English, requiring careful video editing for localization to maintain natural pacing.
1. On-Screen Text and Visuals: Full video localization includes translating graphics, UI elements, and cultural elements to align with local norms. For example, when localizing Uber’s videos, different transportation methods were showcased—bicycles in France, mopeds in Portugal, and cars in Germany.

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The Benefits of Video Localization

Investing in multilingual video production provides several advantages:

1. 1. Expanded Reach: By localizing your videos, you can reach audiences in different regions who may prefer content in their native language or dialect.
1. 1. Cultural Relevance: Localization ensures that your content resonates with diverse audiences by addressing cultural sensitivities, references, and preferences.
1. Enhanced Engagement: When viewers feel that content speaks directly to them, they are more likely to engage with it, leading to increased retention and brand loyalty.

Quality Localization Best Practices

Some additional tips to keep in mind as you plan your localization project:

1. 1. Localization Testing: Conduct thorough testing with focus groups or native speakers to ensure that the localized content meets quality standards and resonates with the target audience.
1. 1. Plan Ahead: Incorporate localization considerations into your video production process from the outset to streamline the process and minimize costs.
1. 1. Work with Professionals: Partner with experienced translators, voiceover artists, and localization experts who understand the nuances of the target language and culture.
1. 1. Maintain Brand Consistency: While adapting content for different markets, ensure that your brand identity and messaging remain consistent across all versions.
1. 1. Stay Agile: Be prepared to iterate and make adjustments based on feedback from localized audiences to continuously improve the effectiveness of your localization efforts.
1. Monitor Performance: Track key performance indicators such as engagement metrics, conversion rates, and audience feedback to evaluate the impact of your localized content and inform future localization strategies.

Conclusion

[/vc_column][/vc_row]

1. 1. Subtitles and Captions: The most cost-effective option, translating subtitles requires minimal video editing.
1. 1. Voiceover Localization: This involves translating the script and recording voiceovers in the target language. Some languages, such as German and Japanese, take longer to express ideas than English, requiring careful video editing for localization to maintain natural pacing.
1. On-Screen Text and Visuals: Full video localization includes translating graphics, UI elements, and cultural elements to align with local norms. For example, when localizing Uber’s videos, different transportation methods were showcased—bicycles in France, mopeds in Portugal, and cars in Germany.

[/vc_column_text]

The Benefits of Video Localization

Investing in multilingual video production provides several advantages:

1. 1. Expanded Reach: By localizing your videos, you can reach audiences in different regions who may prefer content in their native language or dialect.
1. 1. Cultural Relevance: Localization ensures that your content resonates with diverse audiences by addressing cultural sensitivities, references, and preferences.
1. Enhanced Engagement: When viewers feel that content speaks directly to them, they are more likely to engage with it, leading to increased retention and brand loyalty.

Quality Localization Best Practices

Some additional tips to keep in mind as you plan your localization project:

1. 1. Localization Testing: Conduct thorough testing with focus groups or native speakers to ensure that the localized content meets quality standards and resonates with the target audience.
1. 1. Plan Ahead: Incorporate localization considerations into your video production process from the outset to streamline the process and minimize costs.
1. 1. Work with Professionals: Partner with experienced translators, voiceover artists, and localization experts who understand the nuances of the target language and culture.
1. 1. Maintain Brand Consistency: While adapting content for different markets, ensure that your brand identity and messaging remain consistent across all versions.
1. 1. Stay Agile: Be prepared to iterate and make adjustments based on feedback from localized audiences to continuously improve the effectiveness of your localization efforts.
1. Monitor Performance: Track key performance indicators such as engagement metrics, conversion rates, and audience feedback to evaluate the impact of your localized content and inform future localization strategies.

Conclusion

[/vc_column][/vc_row]

1. 1. 1:1 Translation: This is a direct translation of the original text. While accurate, it often fails to account for cultural differences and nuances.
1. Transcreation: This approach allows for creative adaptation, ensuring that the message feels natural and engaging for the target audience. This is ideal for marketing video localization, where tone and appeal matter.

Regional differences also impact localization for global video content. For example we were translating a video originally written in English and localizing it for Vietnamese American audience. Initially we translated it into Northern Vietnamese, but after sharing it with the target audience, we received feedback that the Vietnamese audience we were trying to reach was from Southern Vietnam, so the Northern Vietnamese accent/pronunciation was too formal.

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What Content Needs Localization?

Once you decide the kind of translation you have in mind, you’ve got to decide how much of the video you’d like to translate. The least expensive option is to only translate the .srt caption file we provide with every video into the subtitles of your choice. This takes the least amount of video editing effort.

1. 1. Subtitles and Captions: The most cost-effective option, translating subtitles requires minimal video editing.
1. 1. Voiceover Localization: This involves translating the script and recording voiceovers in the target language. Some languages, such as German and Japanese, take longer to express ideas than English, requiring careful video editing for localization to maintain natural pacing.
1. On-Screen Text and Visuals: Full video localization includes translating graphics, UI elements, and cultural elements to align with local norms. For example, when localizing Uber’s videos, different transportation methods were showcased—bicycles in France, mopeds in Portugal, and cars in Germany.

The Benefits of Video Localization

Investing in multilingual video production provides several advantages:

1. 1. Expanded Reach: By localizing your videos, you can reach audiences in different regions who may prefer content in their native language or dialect.
1. 1. Cultural Relevance: Localization ensures that your content resonates with diverse audiences by addressing cultural sensitivities, references, and preferences.
1. Enhanced Engagement: When viewers feel that content speaks directly to them, they are more likely to engage with it, leading to increased retention and brand loyalty.

Quality Localization Best Practices

Some additional tips to keep in mind as you plan your localization project:

1. 1. Localization Testing: Conduct thorough testing with focus groups or native speakers to ensure that the localized content meets quality standards and resonates with the target audience.
1. 1. Plan Ahead: Incorporate localization considerations into your video production process from the outset to streamline the process and minimize costs.
1. 1. Work with Professionals: Partner with experienced translators, voiceover artists, and localization experts who understand the nuances of the target language and culture.
1. 1. Maintain Brand Consistency: While adapting content for different markets, ensure that your brand identity and messaging remain consistent across all versions.
1. 1. Stay Agile: Be prepared to iterate and make adjustments based on feedback from localized audiences to continuously improve the effectiveness of your localization efforts.
1. Monitor Performance: Track key performance indicators such as engagement metrics, conversion rates, and audience feedback to evaluate the impact of your localized content and inform future localization strategies.

Conclusion

[/vc_column][/vc_row]

1. 1. 1:1 Translation: This is a direct translation of the original text. While accurate, it often fails to account for cultural differences and nuances.
1. Transcreation: This approach allows for creative adaptation, ensuring that the message feels natural and engaging for the target audience. This is ideal for marketing video localization, where tone and appeal matter.

[/vc_column_text]

What Content Needs Localization?

1. 1. Subtitles and Captions: The most cost-effective option, translating subtitles requires minimal video editing.
1. 1. Voiceover Localization: This involves translating the script and recording voiceovers in the target language. Some languages, such as German and Japanese, take longer to express ideas than English, requiring careful video editing for localization to maintain natural pacing.
1. On-Screen Text and Visuals: Full video localization includes translating graphics, UI elements, and cultural elements to align with local norms. For example, when localizing Uber’s videos, different transportation methods were showcased—bicycles in France, mopeds in Portugal, and cars in Germany.

The Benefits of Video Localization

Investing in multilingual video production provides several advantages:

1. 1. Expanded Reach: By localizing your videos, you can reach audiences in different regions who may prefer content in their native language or dialect.
1. 1. Cultural Relevance: Localization ensures that your content resonates with diverse audiences by addressing cultural sensitivities, references, and preferences.
1. Enhanced Engagement: When viewers feel that content speaks directly to them, they are more likely to engage with it, leading to increased retention and brand loyalty.

Quality Localization Best Practices

Some additional tips to keep in mind as you plan your localization project:

1. 1. Localization Testing: Conduct thorough testing with focus groups or native speakers to ensure that the localized content meets quality standards and resonates with the target audience.
1. 1. Plan Ahead: Incorporate localization considerations into your video production process from the outset to streamline the process and minimize costs.
1. 1. Work with Professionals: Partner with experienced translators, voiceover artists, and localization experts who understand the nuances of the target language and culture.
1. 1. Maintain Brand Consistency: While adapting content for different markets, ensure that your brand identity and messaging remain consistent across all versions.
1. 1. Stay Agile: Be prepared to iterate and make adjustments based on feedback from localized audiences to continuously improve the effectiveness of your localization efforts.
1. Monitor Performance: Track key performance indicators such as engagement metrics, conversion rates, and audience feedback to evaluate the impact of your localized content and inform future localization strategies.

Conclusion

[/vc_column][/vc_row]

5 minute read

February 11, 2025

Explainly x DriveSavers Case Study

August 15, 2025

Throughout the last 5 years, Explainly has collaborated with DriveSavers Data Recovery to create a wide range of animated and live-action promotional, explainer, and educational videos. What started as a handful of 2D animated explainers quickly grew into a robust, mixed-media library of over 30 videos. With so much sensitive information stored on our phones and laptops, it’s critical for DriveSavers to engage with distressed or at-risk customers in a thoughtful and trustworthy way. That’s where animation comes in. On both short and long-term production timelines, we have written, produced, and animated a wide DriveSavers pieces that stay unified with their brand while communicating complex themes with clarity and delicacy. DriveSavers Apple https://explainly.wistia.com/medias/nt95vjq98e One particularly unique early project was developed in collaboration with Apple, specifically for internal use by Apple employees. DriveSavers Data Recovery has been Apple Authorized for over 20 years, providing special discounts and benefits for Apple customers. They are the worldwide leader in data recovery services, offering the fastest, most reliable, and only certified secure data recovery services. Apple customers have the ability to request a data recovery quote via Genius Portal, share DriveSavers business cards with the team, and refer customers using a unique Apple code for special benefits. This video aimed to let Apple employees and users know that DriveSavers can recover from various types of data loss situations. This project stood out with its unique combination of fun, relatable 2D animated characters and real product imagery, striking a balance between approachability and authenticity. DriveSavers Tech Support https://explainly.wistia.com/medias/rd8uq7853u Our DriveSavers Tech Support series took things to the next level. This was a more ambitious and complex project, aimed at a broader audience with diverse use cases. With a combination of both 2D screencasts and 3D animation, tied together with our live action spokesperson Evan Schwartz, the series offered step-by-step educational content that was both engaging and easy to follow. Rather than beginning with traditional scripts, these videos began with screen recordings of the tutorial workflows. These screen recordings were used to build the flow of the animation, and to guide our updated voice over recordings. By staying true to DriveSavers’ brand voice and using stylized recreations of Mac, iOS, and Windows operating systems, we developed a clean, consistent visual identity that carried throughout the series. Whether you’re a Mac or PC user, DriveSavers worked out the most common issues faced by customers and collaborated with our team to make them easier to solve than ever. The simplicity and clarity of these tutorials was vital in making sure even less tech savvy viewers could follow along. In the final call-to-action, viewers are always directed to visit cswiki.drivesavers.com for more information about restoring data, and are encouraged to visit the website or call a provided phone number for further questions and support. DriveSavers Second Instructional Series https://explainly.wistia.com/medias/h4s6lgjc7l A few years later, DriveSavers once again called on Explainly and Evan Schwartz for a new batch of content. This time, our production process shifted even more toward live-action, supplemented with dynamic 2D and 3D overlays. These new videos tackled broader subjects like how to safely pack and ship devices, and what to expect during the assessment process. Additional DriveSavers One-Off Explainers https://explainly.wistia.com/medias/t7jad1ehwo In between these larger projects, we have also produced a wide variety of standalone pieces tailored to even more individual needs and use cases. From character-based 2D service overviews to highly technical case study animations, our library of DriveSavers content continues to grow. We even created a short, elevated introduction to play at the beginning of each iteration of their customer testimonial series! Reach out to Explainly for more information! Our long-term collaboration with DriveSavers Data Recovery showcases what’s possible when storytelling, animation, and technical precision come together. Whether it's simplifying a complex process or easing a stressful customer journey, the right video can make all the difference. Interested in creating something similar for your brand? Reach out to Explainly to learn how we can bring your story to life through animation and video.

The Making of Explainly’s Live Action Promotional Video

July 9, 2025

https://explainly.wistia.com/medias/0yx8i9kyr9 Ever wondered what goes into creating a compelling live-action promo video? We recently finished producing a new Explainly live action promotional video and are excited to finally debut it! So, here’s a deep dive into the making of our latest project. Phase 1: Pre-Production – Laying the Foundation Every successful project starts with strong pre-production. Through meticulous brainstorming, scripting, and storyboarding, we developed a cohesive, engaging, and funny story along with a clear action plan to bring it to life. Concept Development: In our brainstorming sessions we explored several scenarios of what we imagined the promotional video looking like. Many of our team members developed their own pitches for the video. One took place in a classroom, another in a news room, and another in an art gallery. Our final concept was in an art gallery that pulled creative aspects from the other pitches. The concept played off the familiar experience of standing in front of modern art and wondering what it means, but instead of abstract art, the confusing piece was a clunky software demo. Scriptwriting: After defining the concept, we moved into the scripting phase. Several iterations of the script were developed while we were moving through multiple rounds of feedback from essential stakeholders. Since the promotional video is only 90 seconds long, we needed to ensure that every word contributed to the overall narrative. Perhaps even more importantly, we ensured that comedic beats were woven into the script seamlessly to keep the mood and tone upbeat. The completed script became one of the most imperative assets during the next phases of production, as it is used to develop an exact budget, a storyboard, a prop list, cast list, and more. Storyboarding: Breaking down the script and visualizing the scenes beat by beat was essential. Our illustrator created detailed storyboards outlining camera angles, character movements, and scene transitions. This provided us a skeleton to work off of, so that other departments can identify what is needed from them for each scene. Casting: Finding the right talent to bring our characters to life was paramount. We held auditions to select actors who not only fit the roles but also understood our brand's essence. During this process, we were lucky enough to encounter Kate Hess. Kate completely embodied who we were looking for in an Explainly’s spokesperson; someone who was fun, upbeat, but professional at the same time. She even went the extra mile in her audition by including her own frame, showing us just how much she understood the character and the story. Location Scouting: Identifying suitable locations that aligned with our script and aesthetic vision was key. Fortunately, we were able to source a small art gallery in Los Angeles for filming. It has been home to several art installations in the past and was the perfect size for what we needed. And it had an easily accessible bathroom, which can prove harder than you think for some productions! Props: Our art department worked diligently to create sets and gather props that enhanced the visual storytelling and provided an authentic backdrop. Our creative producer hand painted the interactive frame with our Explainly spokesperson in it as well as the other pieces featured in the art gallery. Production Design and Costume: Our script featured a scene where the Explainly spokesperson steps into a frame and transforms from a researcher, writer, to creative producer. This required multiple costume changes and worlds to be created during the production phase in order to bring that sequence to life, which is actually only about 5 seconds of the whole video! Budgeting & Scheduling: A detailed budget and production schedule were created to ensure efficient resource allocation and timely completion of the project. Our budget was clear and concise, making sure to include an allocation for contingency, in case we needed to make any last minute purchases during the day of production (which we did). Phase 2: Production – Bringing the Vision to Life As the day of filming approaches, the butterflies start to flurry. However, much of our planning paid off during production. The crew was clear on what they needed to do the day of and we were off to the races! Lighting & Sound: We were fortunate enough to enter the location the night before to set up our lighting equipment, which made the day of filming that much smoother. This moved up our schedule and allowed us to start filming earlier than expected. Although we filmed next to a cafe that was playing music…yikes- we were able to capture clear enough sound to where it was not an issue. Filming: After a few rehearsals and blocking with the actors, we were ready to get the camera rolling! Multiple takes were filmed for each scene to ensure that we had multiple options to choose from during the editing phase. We often referred back to our storyboard in order to ensure that we were filming takes that would cut together smoothly during the editing process. Directing Talent: Luckily, our actors worked hard beforehand to memorize their lines and prepare their performance. We only had to provide minimal guidance and feedback to bring their best performances and ensure their reads were authentic and aligned with the Explainly brand. Phase 3: Post-Production – Polishing the Masterpiece Once filming wrapped, the extensive work of post-production began, transforming raw footage into a polished final product. Editing: Our editor meticulously reviewed hours of footage, selecting the best takes and seamlessly stitching them together to create a cohesive narrative flow. Place holders were used during this process for compositions that needed to be created in visual effects. Motion Graphics: Throughout certain parts of the video, we planned to have certain motion graphics to enhance our storytelling. During our planning in the pre-production phase, we identified scenes where we would need to create a keying grid so that our animators could insert a motion graphic during post production. Visual Effects: We also employed visual…

6 Use Cases for Explainer Videos That Maximize ROI

May 13, 2025

Video is one of the most powerful tools in your marketing arsenal. Whether you're launching a product, attending a trade show, or nurturing leads, explainer videos offer unmatched versatility. In this post, we’re diving into six creative use cases for explainer videos. Read more to discover how we’ve helped brands like CLEAR, Cupcake Vineyards, and Donne bring their ideas to life. https://explainly.wistia.com/medias/c2lnv9qi8e 1. Video Business Cards for Trade Shows One of the most memorable ways to stand out on the show floor? Video business cards. At Explainly, we offer a unique product where your explainer video is embedded directly onto a physical card. It’s like a birthday card, but with video and sound! Even more, it’s an attention-grabbing way to deliver your pitch and leave a lasting impression. These are especially effective for trade shows, B2B events, and direct mail campaigns. 2. Social Media Cuts Explainer videos are not one-and-done. We offer social media cuts that adapt your full-length explainer into bite-sized, platform-optimized versions. Whether you're aiming to drive clicks, boost shares, or build brand awareness, these edits make it easy to repurpose your content across Instagram, LinkedIn, TikTok, or Facebook. 3. Experiential Exhibits at Events Looking to wow attendees with immersive, animated experiences? That’s what we did with CLEAR at HLTH 2024. We designed a series of interconnected animations that played across ten large screens lining an entire hallway. Each panel connected visually and thematically, guiding attendees through CLEAR’s story as they walked past. We animated their signature “dot motif” to travel seamlessly down the hallway, drawing eyes and reinforcing brand identity. Using assets from another in-progress video, we built a consistent visual style without starting from scratch. Attendees stopped, watched, and engaged, turning a hallway into a powerful storytelling opportunity. We also created event visuals for Donne for their app launch. We took a similar approach during their launch event using video projections on blank walls. These projections transformed the space, surrounding attendees with animated visuals that extended the brand’s narrative. In both cases, we used explainer video content to create emotional, memorable brand moments beyond the screen. 4. Landing Page Conversions Your landing page is often the first impression. Make it count with a clear, compelling explainer video. Explainer videos simplify complex ideas, helping visitors understand your product without reading blocks of text. We focus on pacing, tone, and storytelling to keep attention and drive viewers toward your call to action. A well-placed explainer video can boost conversions by showing, not just telling, what makes your brand unique. 5. Marketing Email That Get Clicks Including explainer videos in your email campaigns can dramatically boost engagement. Whether it’s for lead nurturing, product launches, or campaign announcements, embedding a video adds value while keeping your message concise. It’s a small change that can make a big difference in email performance and viewer trust. 6. Interactive Campaigns For Cupcake Vineyards’ Summer of Joy Sweepstakes, we created over 10 minutes of animated content as part of an interactive mobile experience. Customers scanned a QR code under the bottle cap and were launched into a playful throwback through the decades. With brand consistency, ADA compliance, and engaging micro-animations, this was a prime example of explainer videos for consumer marketing and how animation can powerfully drive user engagement. Ready to Create a Video with Real Impact Whether you’re building a new brand presence, enhancing an exhibit, or optimizing a landing page, there’s an explainer video for that. There are countless use cases for explainer videos that drive engagement and clarify your message across platforms. If you're looking to maximize the value of video across multiple channels, let's talk. Head over to Explainly.com and book a call today.

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A Guide to Effectively Localize Your Videos

Translation vs Transcreation

Conclusion

Quality Localization Best Practices

Conclusion

The Benefits of Video Localization

Quality Localization Best Practices

Conclusion

The Benefits of Video Localization

Quality Localization Best Practices

Conclusion

What Content Needs Localization?

The Benefits of Video Localization

Quality Localization Best Practices

Conclusion

What Content Needs Localization?

The Benefits of Video Localization

Quality Localization Best Practices

Conclusion

Book a meeting with a member of our team to learn more and get a quote today!

Get Quote

Book a meeting with a member of our team
to learn more and get a quote today!