Throughout the last 5 years, Explainly has collaborated with DriveSavers Data Recovery to create a wide range of animated and live-action promotional, explainer, and educational videos. What started as a handful of 2D animated explainers quickly grew into a robust, mixed-media library of over 30 videos. With so much sensitive information stored on our phones and laptops, it’s critical for DriveSavers to engage with distressed or at-risk customers in a thoughtful and trustworthy way. That’s where animation comes in. On both short and long-term production timelines, we have written, produced, and animated a wide DriveSavers pieces that stay unified with their brand while communicating complex themes with clarity and delicacy. DriveSavers Apple https://explainly.wistia.com/medias/nt95vjq98e One particularly unique early project was developed in collaboration with Apple, specifically for internal use by Apple employees. DriveSavers Data Recovery has been Apple Authorized for over 20 years, providing special discounts and benefits for Apple customers. They are the worldwide leader in data recovery services, offering the fastest, most reliable, and only certified secure data recovery services. Apple customers have the ability to request a data recovery quote via Genius Portal, share DriveSavers business cards with the team, and refer customers using a unique Apple code for special benefits. This video aimed to let Apple employees and users know that DriveSavers can recover from various types of data loss situations. This project stood out with its unique combination of fun, relatable 2D animated characters and real product imagery, striking a balance between approachability and authenticity. DriveSavers Tech Support https://explainly.wistia.com/medias/rd8uq7853u Our DriveSavers Tech Support series took things to the next level. This was a more ambitious and complex project, aimed at a broader audience with diverse use cases. With a combination of both 2D screencasts and 3D animation, tied together with our live action spokesperson Evan Schwartz, the series offered step-by-step educational content that was both engaging and easy to follow. Rather than beginning with traditional scripts, these videos began with screen recordings of the tutorial workflows. These screen recordings were used to build the flow of the animation, and to guide our updated voice over recordings. By staying true to DriveSavers’ brand voice and using stylized recreations of Mac, iOS, and Windows operating systems, we developed a clean, consistent visual identity that carried throughout the series. Whether you’re a Mac or PC user, DriveSavers worked out the most common issues faced by customers and collaborated with our team to make them easier to solve than ever. The simplicity and clarity of these tutorials was vital in making sure even less tech savvy viewers could follow along. In the final call-to-action, viewers are always directed to visit cswiki.drivesavers.com for more information about restoring data, and are encouraged to visit the website or call a provided phone number for further questions and support. DriveSavers Second Instructional Series https://explainly.wistia.com/medias/h4s6lgjc7l A few years later, DriveSavers once again called on Explainly and Evan Schwartz for a new batch of content. This time, our production process shifted even more toward live-action, supplemented with dynamic 2D and 3D overlays. These new videos tackled broader subjects like how to safely pack and ship devices, and what to expect during the assessment process. Additional DriveSavers One-Off Explainers https://explainly.wistia.com/medias/t7jad1ehwo In between these larger projects, we have also produced a wide variety of standalone pieces tailored to even more individual needs and use cases. From character-based 2D service overviews to highly technical case study animations, our library of DriveSavers content continues to grow. We even created a short, elevated introduction to play at the beginning of each iteration of their customer testimonial series! Reach out to Explainly for more information! Our long-term collaboration with DriveSavers Data Recovery showcases what’s possible when storytelling, animation, and technical precision come together. Whether it's simplifying a complex process or easing a stressful customer journey, the right video can make all the difference. Interested in creating something similar for your brand? Reach out to Explainly to learn how we can bring your story to life through animation and video.

Video is one of the most powerful tools in your marketing arsenal. Whether you're launching a product, attending a trade show, or nurturing leads, explainer videos offer unmatched versatility. In this post, we’re diving into six creative use cases for explainer videos. Read more to discover how we’ve helped brands like CLEAR, Cupcake Vineyards, and Donne bring their ideas to life. https://explainly.wistia.com/medias/c2lnv9qi8e 1. Video Business Cards for Trade Shows One of the most memorable ways to stand out on the show floor? Video business cards. At Explainly, we offer a unique product where your explainer video is embedded directly onto a physical card. It’s like a birthday card, but with video and sound! Even more, it’s an attention-grabbing way to deliver your pitch and leave a lasting impression. These are especially effective for trade shows, B2B events, and direct mail campaigns. 2. Social Media Cuts Explainer videos are not one-and-done. We offer social media cuts that adapt your full-length explainer into bite-sized, platform-optimized versions. Whether you're aiming to drive clicks, boost shares, or build brand awareness, these edits make it easy to repurpose your content across Instagram, LinkedIn, TikTok, or Facebook. 3. Experiential Exhibits at Events Looking to wow attendees with immersive, animated experiences? That’s what we did with CLEAR at HLTH 2024. We designed a series of interconnected animations that played across ten large screens lining an entire hallway. Each panel connected visually and thematically, guiding attendees through CLEAR’s story as they walked past. We animated their signature “dot motif” to travel seamlessly down the hallway, drawing eyes and reinforcing brand identity. Using assets from another in-progress video, we built a consistent visual style without starting from scratch. Attendees stopped, watched, and engaged, turning a hallway into a powerful storytelling opportunity. We also created event visuals for Donne for their app launch. We took a similar approach during their launch event using video projections on blank walls. These projections transformed the space, surrounding attendees with animated visuals that extended the brand’s narrative. In both cases, we used explainer video content to create emotional, memorable brand moments beyond the screen. 4. Landing Page Conversions Your landing page is often the first impression. Make it count with a clear, compelling explainer video. Explainer videos simplify complex ideas, helping visitors understand your product without reading blocks of text. We focus on pacing, tone, and storytelling to keep attention and drive viewers toward your call to action. A well-placed explainer video can boost conversions by showing, not just telling, what makes your brand unique.  5. Marketing Email That Get Clicks Including explainer videos in your email campaigns can dramatically boost engagement. Whether it’s for lead nurturing, product launches, or campaign announcements, embedding a video adds value while keeping your message concise. It’s a small change that can make a big difference in email performance and viewer trust. 6. Interactive Campaigns For Cupcake Vineyards’ Summer of Joy Sweepstakes, we created over 10 minutes of animated content as part of an interactive mobile experience. Customers scanned a QR code under the bottle cap and were launched into a playful throwback through the decades. With brand consistency, ADA compliance, and engaging micro-animations, this was a prime example of explainer videos for consumer marketing and how animation can powerfully drive user engagement. Ready to Create a Video with Real Impact Whether you’re building a new brand presence, enhancing an exhibit, or optimizing a landing page, there’s an explainer video for that. There are countless use cases for explainer videos that drive engagement and clarify your message across platforms. If you're looking to maximize the value of video across multiple channels, let's talk. Head over to Explainly.com and book a call today.