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6 Places to use Explainer Videos for Maximum ROI

Explainer videos are a great way to show off your product or brand in an easy-to-understand and visual way. They can make complicated solutions seem simple and drive more sales, particularly in complex industries like the tech sector or healthcare – what’s not to like?

In fact, explainer videos can dramatically increase your ROI if you know how to use them in the right way. The key is publishing them in places where your audience hangs out and have already entered the sales cycle.

Here are some of the best places to use your explainer videos to maximize your potential ROI.

1. Social Media

Social media is the perfect vessel for your explainer videos.

Videos perform particularly well on social channels, especially if they are short and engaging. What’s more, these are the platforms your audience is already hanging out on. They’ll be able to view your explainer video from a place they feel comfortable.

You can simply share your video to your Instagram, Twitter, Facebook, or LinkedIn timeline or incorporate it into an ad.

Facebook videos get 135% more organic reach than photos and videos on Twitter are 6x more likely to be retweeted than images and 3x more likely to be retweeted than GIFs. This means that more people will see your explainer video on social, expanding your visibility to new potential prospects.

Intuit Mint regularly shares short, snappy explainer videos on their Twitter feed that get thousands of views.

2. Blog Posts

Incorporating explainer videos into your blog posts not only encourages readers to stay on the page longer, but it also helps influence purchasing decisions – in fact, 55% of consumers use video to fuel their buying choices.

The great thing about explainer videos is that they can be used to illustrate difficult points. What might be a confusing wall of text for someone can become crystal clear when it takes the form of an engaging video.

There’s no need to incorporate explainer videos into every blog post, but sprinkling them in where they best fit can reap huge rewards.

Equinix incorporates explainer videos into their blog posts to highlight complicated concepts in a visual way.

3. Email Explainer Videos

Emails are one of the most intimate ways you can connect and engage with your customers. You get to land directly in their inbox and open up a conversation with them in the space they feel most comfortable.

Incorporating explainer videos into your email marketing campaigns can increase open rates and click through rates, which can lead to more prospects and more buyers.

Use the word “video” in your email subject line to let subscribers know what’s inside and optimize the thumbnail you use in the email to spark curiosity.

Ugmonk uses video in their email to tell subscribers more about who they are. This deepens customer relationships and builds brand trust.

4. Product Pages

Your product or service pages are some of the final hurdles that stand between a website visitor becoming a customer.

Optimizing these pages as much as possible will increase the amount of people that go on to buy, and a great way to do this is by spotlighting an explainer video. Studies show that including a video on a product page can increase conversions by 80%.

This is because explainer videos can show prospects what they can expect when they invest in your product, what they can use it for, and how it works. As a result, they’ll get peace of mind that your product is what they need and are therefore more likely to make a purchase.

Explainly encourages users to open up a pop-out explainer video on the product page that describes how their process works.

5. Explainer Videos on Landing Pages

Like product pages, landing pages are a key touchpoint for customer conversions. Adding explainer videos here gives prospects peace of mind and builds brand trust which, ultimately, drives them towards the sale.

Incorporating explainer videos onto your landing pages again helps highlight complicated concepts and offers a walkthrough for customers who are on the fence.

Crazyegg uses an explainer video on a landing page for their heatmaps. Aside from the headline, the video is the only thing that can be seen above the fold. Additionally, there’s a clear call-to-action beneath it.

6. YouTube

YouTube is the second biggest search engine in the world, which makes it an excellent place to reach more prospects and increase brand visibility.

Publishing your videos on Youtube will capture people who run relevant searches on the platform. You can also leverage video descriptions to send viewers back to your website to continue through the sales funnel.

Make sure you use well-searched keywords in the title and description of your video to ensure the right people come across it.

PandaDoc has a well-watched explainer video on their YouTube channel that describes how the product can be used.

Increase Brand Visibility With Explainer Videos

Explainer videos are an incredible tool for conversions. Once you’ve created a video, you have an engaging asset to share on social media, landing pages, and email campaigns.

Not only do they increase your ROI by influencing buying decisions, but they also build brand trust on multiple different platforms.

Ryan Gould

Vice President of Strategy and Marketing Services​

From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs. He also believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations.

Add Ryan on LinkedIn

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