What is an explainer video?
An explainer video is a short, animated video about your business, product or service. Explainer videos use appealing and attractive visuals coupled with simple, compelling language. When executed correctly, the explainer video presents a product or service your company is promoting, tells the viewer how you’re solving their top-of-mind problem and talks about why you have the best solution on the market.
What is the main goal of explainer videos?
Explainer videos work by stimulating both visual and auditory senses. As a result, there’s an increase in message retention—exactly what you want your target audience to experience when you’re goal is to increase brand awareness and sell your product! So when you use explainer videos properly, you:
- Communicate the details around your product and brand personality;
- Bolster confidence in that product and your brand;
- Improve the click-through rate of email marketing campaigns;
- Experience significant reach on social media platforms;
- Connect better with mobile users;
- Boost your SEO ranking; and, most importantly,
- Increase your conversion rate.
With outcomes like these, explainer videos are one of the most effective marketing tools for delivering your message to your target audience. So why are explainer videos so effective?
Reason #1: Google loves SEO-optimized videos
Video is undeniably popular among consumers, and that trend is only growing. With that in mind, Google puts an emphasis on serving up video results to queries. If your video includes an SEO-optimized title, tags and description, you’ll show up higher on the results page and increase your organic exposure to new customers. So make sure you include those relevant keywords in the title, description and tags for your explainer video!
Reason #2: Explainer videos improve the ROI of email marketing campaigns
Email marketing is a proven method of driving organic traffic—especially if you’re reaching out to people who have already had contact with your company. But if you send marketing emails regularly, you may notice diminishing returns over time. When you place an explainer video in your marketing email template, you add a feature that engages the customer and increases their awareness. And if you add that business explainer video to your one-off email marketing campaigns, you may increase your conversion rate up to 51%!
Reason #3: Explainer videos can improve your relationship with customers
Explainer videos are not just for increasing your brand awareness and search engine rankings. According to InternetRetailer.com, approximately 85% of people are more likely to buy if they see an animated explainer video. HubSpot reports that 97% of marketers say video has helped increase user understanding of their product or service. Communicating with video clearly builds trust and increases consumer loyalty by keeping your customers engaged and educated.
Quality is key
Because of the increased demand for explainer videos, competition is tremendous. Unfortunately, a good explainer video just isn’t good enough anymore. Your video needs to be great! So rather than throw together an ok explainer video that’s ignored or quickly forgotten, your goal must be a high-quality explainer video that will ultimately provide an excellent return on your investment.
A professional explainer video can be expensive up front, but the results speak for themselves. And when you choose a high-end company like Explainly, you’ll work with a team of experienced, talented and professional animators, content writers, designers and narrators. The outcome is an amazing explainer video that will WOW your target audience.
The journey begins with the finished video
The finished product is just the beginning. You’ll need to promote your video to get the best results possible. Upload your explainer video to your website, Facebook page and YouTube channel. Again, you should add the explainer video to your email marketing template and, if possible, you can even include it in your email signature. Promoting your explainer video should be an integral piece of your marketing strategy.
Explainer videos are a simple but powerful tool. With the help of a high-quality explainer video, your business will grow across many different platforms and sales will increase. So start working on your explainer video today, and get ready for success!