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3 Facts You Didn’t Know About Explainer Videos

What is an explainer video?

An explainer video is a short, animation about your business, product or service. Explainer videos use appealing and attractive visuals coupled with simple, compelling language. When executed correctly, the animated video presents a product or service your company is promoting, tells the viewer how you’re solving their top-of-mind problem and talks about why you have the best solution on the market.


What is the main goal of explainer videos?

Explainer videos work by stimulating both visual and auditory senses. As a result, there’s an increase in message retention—exactly what you want your target audience to experience when you’re goal is to increase brand awareness and sell your product! So when you use animated videos properly, you:

  • Bolster confidence in that product and your brand;
  • Improve the click-through rate of email marketing campaigns
  • Experience significant reach on social media platforms;
  • Connect better with mobile users;
  • Boost your SEO ranking; and, most importantly,
  • Increase your conversion rate.
  • Communicate the details around your product and brand personality

With outcomes like these, explainer videos are one of the most effective marketing tools for delivering your message to your target audience. So why are explainer videos so effective?

Reason #1: Google loves SEO-optimized videos

Video is undeniably popular among consumers, and that trend is only growing. With that in mind, Google puts an emphasis on serving up video results to queries. If your video includes an SEO-optimized title, tags and description, you’ll show up higher on the results page and increase your organic exposure to new customers. So make sure you include those relevant keywords in the title, description and tags for your explainer video!

Reason #2: Explainer videos improve the ROI of email marketing campaigns

Email marketing is a proven method of driving organic traffic—especially if you’re reaching out to people who have already had contact with your company. But if you send marketing emails regularly, you may notice diminishing returns over time. When you place a video in your marketing email template, you add a feature that engages the customer and increases their awareness. And if you add that business explainer video to your one-off email marketing campaigns, you may increase your conversion rate up to 51%!

Reason #3: Explainer videos can improve your relationship with customers

Explainer videos are not just for increasing your brand awareness and search engine rankings. According to InternetRetailer.com, approximately 85% of people are more likely to buy if they see an animated explainer video. HubSpot reports that 97% of marketers say video has helped increase user understanding of their product or service. Communicating with video clearly builds trust and increases consumer loyalty by keeping your customers engaged and educated.


Quality is key

Because of the increased demand for explainer videos, competition is tremendous. Unfortunately, a good animated video just isn’t good enough anymore. Your video needs to be great! So rather than throw together an ok explainer that’s ignored or quickly forgotten, your goal must be a high-quality video that will ultimately provide an excellent return on your investment.

A professional animated explainer can be expensive up front, but the results speak for themselves. And when you choose a high-end company like Explainly, you’ll work with a team of experienced, talented and professional animators, content writers, designers and narrators. The outcome is a fantastic video that will WOW your target audience.

The journey begins with the finished video

The finished product is just the beginning. You’ll need to promote your video to get the best results possible. Upload your explainer video to your website, Facebook page and YouTube channel. Again, you should add the video to your email marketing template and, if possible, you can even include it in your email signature. Promoting your video should be an integral piece of your marketing strategy.

Explainer videos are a simple but powerful tool. With the help of a high-quality video, your business will grow across many different platforms and sales will increase. So start working on your video today, and get ready for success!

Technical Terminology in Video Production

Animators, editors, and film experts of all kinds use a vast vocabulary of terms during video production. Whether you’re brand new to the video world or a seasoned expert in need of a refresher, the following terminology is a must-know! Frame Rate The frame rate refers to the number of frames per second (fps) that a camera captures or that a video displays. While 24 fps is typical, 25, 29.97, 30, and 60 fps are all also common for different purposes. Higher frame rates result in larger file sizes and are not always necessary. However, depending on your video's purpose, it can provide more crisp, appealing movement. Color Correction vs. Color Grade Color correction is the vital process of adjusting the colors and tones of a video in order to remove off-color casts, brighten light objects, and to darken dark objects. After color correction, color grading is the adjustment of a video’s colors in order to achieve a specific aesthetic effect. Audio Mix / Audio Production During the final stages of production, the team mixes a video's individual audio tracks to balance dialogue, music, sound effects, room tone, and more. Rudimentary audio mixing can be done within some basic softwares, but fine tuning can be achieved in post-production softwares such as Adobe Audition & Adobe Premiere, or Logic Pro. Resolution Professionals use resolution as a term to describe the length and width of pixels. High resolution looks better but results in larger files. Compression lowers resolution slightly, but it’s usually negligible between 4k and 1080p. Even 720p is good enough for most phone screens! Compression Beautiful high res video often means large files! To avoid taking up storage space, and to post on Instagram, Twitter, Facebook, LinkedIn, and more, use compression. Compressing videos can minimize file sizes while preserving key qualities by removing unnecessary, redundant, or non-functional data from your video file. While it does take a bit of time to reduce the amount of data in a video file, compression is usually recommended for online uploads because of the time and storage it’ll save you later. Bitrate (Mbps / Kbps) The amount of data used per second in a video defines the bitrate or data rate. Bitrate affects the way fast-moving objects look, and can also contribute to overly large file sizes. We stick to 10 to 16 Megabits-per-second VBR/CBR as a high-quality bitrate for most HD videos. Rendering & Exporting Exporting a video means combining all clips, images, sounds, and effects into one final file. This final file can be in formats like .mov or .mp4. Although, professionals also sometimes refer to exporting as rendering; a render typically describes the real-time view within the editing software. This gives you an idea of what your export will look like. Most computers cannot view high-quality renders in real-time. This is why high processing power is essential for a video production studio. Codec & Container All video files are made up of two parts: the codec and the container. Codecs are different specific algorithms that compress and decompress all data contained in a video file. This is necessary because most videos contain elements that are too large to result in a playable final video. Different codecs used in softwares like Adobe Premiere, Adobe Media Encoder, Adobe After Effects, iMovie, or QuickTime will determine which media players can play back a video. Here are a few common codecs and which file formats they work with: X264 compresses H.264 standard HD videos FFmpeg works with formats including MPEG-2 DVD and MPEG-4 files DivX works will certain MPEG-4 files Different codecs result in different video qualities and different containers, such as MP4, MOV, and AVI file types. ProRes 422 can be great for high-res archival purposes. Although, you can’t go wrong with H.264 for most types of online videos! File Types Video file types and formats - made up of the codec and the container - define the type of computer file that a video is stored as. Different file formats have different purposes, so it’s important to choose the correct type for different projects. MP4 (MPEG-4 Part 14) is the most common video format, preferred by Apple, YouTube, and many social networks and devices. However, it has a slightly lower definition than other file formats. MOV (QuickTime Movie) files generally have higher quality output, which unfortunately comes with larger file sizes. MOV files are ideal for high quality viewing in QuickTime, on TV, or on YouTube. AVI (Audio Video Interleave) is one of the oldest video file formats used today. Fun Fact: it was created in 1992 for Windows operating systems! While AVI files are large, they provide some of the highest-quality playbacks. Plus, they work with nearly every Mac, Windows, and Linux web browser. Other formats like WMV, AVCHD, FLV, F4V, SWF, MKV, WEBM, HTML5, and MPEG-2, all have purposes for different devices and viewing platforms, such as DVDs, website embeds, and streaming services. Ready to learn even more? Reach out to the Explainly team with questions anytime at www.explainly.com/contact-explainly!

Customer Service in Video Production

Customer service is extremely important when clients are vetting which agency they want to partner with. At Explainly, we provide all of our clients with ‘white glove’ customer service. Meaning that we work in tandem with them to become an extension of their team, whether it be marketing or internal communications. All our project managers are equipped with the tools to provide seamless project management service to every client, even down to tailoring our communication styles to meet our clients’ preferences.

3 Tips to Utilize Animation Source Files

All digitally animated videos are created in softwares like Adobe After Effects, Adobe Animate, or ToonBoom Harmony. But no matter the software, there is a series of data, drawings, and files that make up every project. These networks of interconnected data, known as source files, collect files, working files, or art files, can enable edits or tweaks for years beyond a project’s completion. Wondering how you can utilize your animation source files? Here are three main steps to better understand your project files!

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